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The First Valley of the Stars Gateway Monument
is on Vineland Avenue in North Hollywood directly in
front of Beverly Garland's Holiday Inn Hotel. |
Many organizations and city
officials helped make the North Hollywood gateway monument a
reality: The City of Los Angeles Neighborhood Matching Fund,
the North Hollywood Rotary Club, Universal City/North
Hollywood Chamber of Commerce, Los Angeles City
Councilmember Tom LaBonge, and Beverly Garland’s Holiday Inn
Hotel.
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Second monument (above) is
installed along Tujunga north of Riverside Drive in
North Hollywood. |
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The idea for the monument project came from Gloria Gold (above at
dedication), a long time
resident of North Hollywood. Gold, active in promoting art in the
community, is a member of the Economic Alliance’s Regional Branding and
Marketing Committee.
Her original design concept, presented to the
Regional Branding and Marketing Committee, was the launching point for
the first monument, which was designed by Tom Ferguson, an art
instructor at Glendale Community College. Glendale Community College is
one of the Economic Alliance’s investor/stakeholders and an active
education partner with the Alliance.
The Economic Alliance created the “Valley of the Stars” name and logo in
1998 in its efforts to create a positive image and name brand identity
for the San Fernando Valley.
The Valley of the Stars Gateway Monument is part of that branding campaign.
The monument is a pre-cast, 2-sided concrete block, approximately 3 x 6 feet
in size, with the name of each neighborhood gateway prominently identified.
Monuments will be placed at strategic street intersections in designated
median strips.
For more information, please
contact the Economic Alliance at 818-379-7000, ext 105.
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