Valley of the Stars Street Banner Campaign

Since launching the “Valley of the Stars” Street Banner campaign in 1998, more than 1,000 of these colorful banners have been displayed throughout the Valley cities of Burbank, Calabasas, Glendale, Los Angeles, and San Fernando.





The Economic Alliance created the “Valley of the Stars” name and logo in 1998 in its efforts to create a positive image and name brand identity for the San Fernando Valley.

For more information, please contact the Economic Alliance at 818-379-7000, ext 105.